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Students鈥 Organizational Identity Project Draws Accolades From Company Officials

Students鈥 Organizational Identity Project Draws Accolades From Company Officials

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When 分分六合彩 students Lauren Jablonski, Katie Paloucek and Rachel Andersen received their semester assignment for their Organizational Communication class, they envisioned many late nights at the library.

They were right.

The three communication studies majors were asked to complete a cultural analysis of a company. Students were to write a paper and present their findings at the end of semester.

鈥淲e spent many nights researching at the library, said senior Lauren Jablonski. 鈥淥ur initial goal was to write the 鈥榚xample paper鈥 for the class but we never thought it would play out like this.鈥

The trio decided to research the organizational identity of Ritchie Bros. Auctioneers, the world鈥檚 largest industrial auctioneering company. The company鈥檚 national headquarters are located in Lincoln, Neb., with international headquarters in Vancouver, British Columbia, and 110 locations worldwide.

The students knew little about the company other than it had a spectacular reputation. They spent hours interviewing company managers, identifying company trends, and applying their findings to what they were learning in Professor Patty Hawk鈥檚 organizational communication class.

Among their findings:

  • Ritchie Bros. employees indicated that their personal values correlated with the company鈥檚 values leading to increased employer satisfaction.
  • Employees described their culture as family-oriented.
  • Employees embraced change. The company grew to the largest of its kind in just 11 years.
  • The company鈥檚 reputation is among the best. Employee turnover is low. Its external image matches its internal image.

The students compiled their findings and shared a copy of their research with company officials.

鈥淲e gave them affirmation that everything they are doing, they are doing right,鈥 said Jablonski.

But their report didn鈥檛 stop at the Lincoln office, said David Scheer, corporate manager of Ritchie Bros. Lincoln office.

鈥淚 shared the paper with our CEO, CFO and my manager from the corporate office in Vancouver,鈥 said Scheer. 鈥淭heir paper reinforced what we do and the results can only strengthen our culture.鈥

Scheer said the company is also incorporating a few recommendations that the students offered including more opportunities for different departments to intermingle and more face-to-face meetings rather than email announcements.

鈥淚t was a very valuable experience for us,鈥 said Scheer. 鈥淭here are companies that pay a lot of money for this type of research.鈥

Not only did the students get an A on their project but they also learned some valuable lessons.

鈥淚t really highlighted the importance of good communication in the workplace,鈥 said junior Katie Paloucek. 鈥淚 think people have a tendency to take that for granted.鈥

鈥淎nd it taught us that research may not be easy but it can be fun,鈥 said junior Rachel Andersen.